Producer | Director 

Creative by nature. Entrepreneur by upbringing.

Lebanese by birth, raised in Jeddah, and currently based in Riyadh, Farah Jouni embodies the fusion of creativity and entrepreneurship.

Her journey commenced with a formal education in filmmaking in the vibrant city of New York, leading to the initiation of her professional career in 2012 as the Co-founder and Head of Film Department at the distinguished Saudi-based creative agency, We the loft.

Farah's true passion lies in the art of observing the human experience and skillfully weaving these insights into her relationships and production processes, resulting in a unique synergy that enhances productivity.

Former Head of Development at Sirb Productions, Farah boasts a diverse background in the film industry. Her standout talents include sales expertise, the art of crafting pitches that resonate deeply, and the ability to transform concepts into tangible and marketable films.

Farah Jouni's work reflects the harmonious blend of her innate creativity and entrepreneurial spirit, positioning her as a prominent figure in the world of storytelling and film production.

Jouni is currently producing “Malika” a short film by the talented Saudi writer and director Maram Taiba, prize winner of the newly founded initiative Al-Ula Creates by Film Alula