Farah Jouni Emblem

- Biography



I am a Lebanese producer director living between Lebanon, KSA and the UAE.

A creative by nature, an entrepreneur by upbringing and a melting pot of cultures.



After Film school in The New York Film Academy Manhattan, I started my career as a Co-Founder of The Loft ME. A multidisciplinary creative studio that shaped my character as an entrepreneur, sharpened my skills as a producer, director and editor, and rounded my knowledge in  management, marketing and communication.

I coordinated the Saudi’s Film Council’s first participation in the Cannes Film Festival, 2018. Being in the heart of one of the most dynamic film markets in the world elevated my expectations of the developing industry in Saudi.

I believe there’s a positive wave of change and I am currently in Jeddah where I am striving to have an active role in the regions’s evolving film industry.